How to Design Your Website for Maximum Conversions
A landing page is the first impression someone has of your business. It’s the one place on the internet where you get to tell your visitor who you are, what you do, and why they should care about it. If that sounds like a lot for just one web page then that’s because it is! Here are some tips to help you create better landing pages with orange county web design:
Keep it short and simple. A long page will overwhelm the reader which makes them less likely to read your content. Make sure that people can easily contact you or learn more about what you do on the page. This is an opportunity for someone who is interested in learning more about your business, not a chance for them to sign up immediately! The point of the landing page is to get visitors closer to becoming customers by getting their email addresses through offers like free eBooks or white papers they might be interested in reading later. It’s fine if someone wants information from you but make sure there isn’t anything else distracting them right now during this initial interaction with your business.
Use strong visuals to capture the reader’s attention and help explain what you do. Graphics are a great way to break up text on a page and they can also be very persuasive when used correctly.
Keep your design simple. Don’t use too many different fonts, colors, or graphics as this will only make the page look cluttered and unprofessional. Stick to two or three main colors and one or two fonts at most.
Finally, keep in mind that the landing page is a part of your larger website and can be linked to other pages. This means it should fit with the rest of your business’s branding and design so make sure everything matches well.